Insights: Time for an Aftermarket Health Check?

Healthcheck aftermarket

OEM Aftermarkets Drive 50-90% of Profits. Are Leaders Giving Them Enough Attention? 

Here’s something strange: Most OEMs generate the majority of their net profits from aftermarket operations—spare parts and services—even though these may represent just 20-30% of total revenue. Yet most companies rarely audit this profit powerhouse. 🤔

A quick reality check:

✅ Is your aftermarket aligned with industry best practices?

✅ Does it support your broader business strategy?

✅ Do your other business processes support your aftermarket?

✅ Does your strategy reflect that a vast majority of product and customer lifecycle spans are aftermarket-driven?

Why aftermarket optimization is a game-changer: 

Unlike major initiatives (such as product launches or market expansion), aftermarket improvements deliver quick results with minimal risk. You get faster ROI, long-lasting effects, and remarkable stability—even during economic downturns. There is also a multiplier effect, as a well-managed aftermarket can transform:

Procurement & inventory costs ⬇️

Capital sales performance ⬆️

Product development insights 📈

Warranty claims ⬇️

Brand reputation ⭐

Competitive intelligence 🎯

Your 3-step action plan:

✅ Map your current aftermarket scope, resources, and KPIs. Consider external consultants for an unbiased assessment.

✅ Benchmark & prioritize. Identify 3-5 areas lagging behind best practices. Build an effort-vs-reward matrix.

✅ Execute systematically. Start with quick wins, then tackle bigger initiatives.

The bottom line: You have everything to gain and very little to lose. Don’t let another quarter pass with untapped potential sitting right under your nose. Ready to unlock your aftermarket’s hidden value? 👉 Welcome to contact us to discuss, no matter of you need external help or just some advice.

© 2025 Naviro. Feel free to share this article with proper attribution and link back to the original.

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